'Unlock Freedom' was a campaign to officially launch Silofit's semi-private training program in Miami. Shot on location at Silofit Brickell, the goal was to showcase the company's newest gym spaces (silos), as well as build awareness about a new training concept in an already competitive fitness market 

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My role was to develop the campaign concept, as well as organise the photography/videography team, style the talent, choreograph the shots as well as the overall project management. I also performed all post production on the final collateral for marketing purposes.